Working
with Pinch
Creativity with Clarity
Pinch™ has a unique approach in achieving creative design
and commercial excellence for their clients. From original ideas
and commercial thinking to working within budgets and choosing
the best direction for their marketing, Pinch™ pride themselves
on their creativity, openness, zero confusion and transparency.
In this section we’ve highlighted important and frequent
questions clients should be asking themselves and their potential
design company, questions that make all the difference between
working with Pinch™ or someone else.
“Strong marketing communication
is paramount to success, but we have a small budget. Is using
a design agency just for big companies with big budgets?”
“Often design agencies can and do charge big fees. Thinking
big and bold doesn’t mean spending big and in most cases
it isn’t the creativity that costs; it’s the production
method. However because Pinch™ design for all types
of exposure we’re happy to discuss the pro’s and
con’s for each one, be it a website, print or campaign
and help choose the most appropriate medium that suits.
For a retail client, Pinch™ designed elaborate
swing tags that also told the brand’s story, through
emotive images and words. The swing tags worked as point of
sale, advertising and mini corporate brochures all in one.
They were highly memorable and a great success for the client.”
“We’re interested in working
with Pinch™ – How do we get started?”
“Pinch™ would arrange a visit and discuss
your project in question and its objectives. You may have
a very clear idea of the brief, or it could be a case of talking
about your target customers and where you aim to be in the
market your in.
Together, we’d agree a brief, what’s required
and completion dates. Pinch™ would then get busy to
work and present you with their initial design ideas."
For a free consultation, simply call Pinch™ or visit
our contact section.
“What if after we’ve given
the project to Pinch™ we don’t like their ideas
or designs?”
Pinch™ invests the time to find out a lot about
you and your project before putting pen to paper and have
yet to experience this. However Pinch™ guarantee their
work, so if the client isn’t completely happy, they’d
take the time to find out why not and re-present fresh ideas
at no extra charge. Pinch™ are passionate, not precious
about design.
“Does Pinch just design or can they
arrange printing, advertising space, or even the right domain
name and hosting for our website?”
“Pinch™ are a full service design practice.
Whether it’s a website,
micro-site, brochure
or billboard advert, Swing tag
or Signage, Pinch™ are there to help their clients with
every aspect of their project.
“We already use a design agency,
but want a fresh pair of eyes to look at a new project. How
would that work?”
”Pinch™ can and do help clients looking for
some thing different or additional input, that already use
other designers. We are often asked to re-energise or differentiate
an existing brand, to come up with some thing new. Pinch™
was recently asked to think of a creative new name and brand
identity for an electronic prepayment card for a transport
company. We came up with several great ideas of which the
client took two to their existing design agency to build a
campaign around.”
“Do we have to pay for any original
artwork to our designs afterwards?”
"Certainly not! at Pinch™ your designs belong
to you. Pinch™ always like to send their clients copies
of everything on a CD as a backup for them anyway. We believe
you’ve already paid for them so were not going to charge
you twice. A lot of design agencies however do charge for
original final artwork, so we always make our clients aware
of this.”
“Once we’ve decided to work
with an agency – will we have to sign a contract?”
”Most design agencies request a sort of official notification
to start a project. Pinch™ adapt to how their client
prefer to conduct business, they will start the project by
either a written or a verbal agreement, whether it's a one-off
project or on an on-going basis.
For answers to any other questions you may have,
call Pinch™ today on 0115 921 58 48
or visit our
contact section for a free consultation. |